Your website is your business’s foundation. It’s where you can make a lasting first impression with potential customers, and it’s where you’ll continue to build trust and rapport with them over time. When it comes to digital marketing, it’s hard to think of a more important tool than a well-made and optimized website.

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

A blog allows you to create educational content that provides real value for your target audience – and it’s an excellent form of organic, free marketing for your business. Impact Group Marketing offers affordable, customized content writing solutions, including blog articles, website content, social media posts, and more.

An effective marketing campaign aims to get information about your service or product in front of the people who need or want what you're offering. Understanding the difference between traditional and digital marketing allows you to choose the best option for your business. Contact Impact Group Marketing to learn more about our top-quality services!

If your business doesn’t already have a two-factor authentication solution in place, don’t wait any longer to implement this protective measure! Now that traditional passwords aren’t enough to keep away hackers, 2FA adds another layer of protection for you and your customers – and should be an essential part of your digital security strategy. Impact Group Marketing offers multiple social media management programs.

Content is the key to getting more traffic, building credibility, and developing your brand. And your content is a direct reflection of your business. If your content (including website content, press releases, blogs, and case studies) isn’t professional and coherent, readers won’t read it – and you may lose their trust in your company. Impact Group Marketing supplies six reasons you should hire a content writer.

There’s no denying the impact of a recognizable logo. It’s the foundation of your brand and uniquely identifies your company from your competitors. Impact Group Marketing offers a variety of high-quality, professional design services – including customized, high-resolution logo design.

If you aren’t attracting enough new customers – or you don’t have the time it takes to actively promote your business, why not hire a digital marketing agency? Hiring a digital marketing agency gives you an experienced team that can manage all your online marketing needs – from one place. That means you can focus on running and growing your business. Our team at Impact Group Marketing will take care of all your digital marketing efforts so you can focus on what matters most – running your b...

Digital printing transfers digital images directly onto various media – paper, card stock, fabric, canvas, etc. Since there are no printing plates like traditional or offset printing, digital printing is an excellent and cost-effective option for customers who don’t need to mass-produce anything. Impact Group Marketing has a full-time, professional production team that provides in-house digital printing services that can take your business to the next level.

Google’s Local Service Ads are a new pay-per-lead advertising tool designed for service providers like electricians and plumbers. So, when local customers search for a business like yours, Local Service Ads are placed at the top of Google search results. Since this new ad unit comes with stricter requirements than PPC ads, not every business can take advantage of Local Service Ads – at least not yet.