Did you know that Google updates or adjusts its algorithm hundreds of times every year? SEO ranking factors and techniques are a lot different now than they were even 5 years ago. When trends change so often, it’s challenging to know how to optimize your content and ensure it shows up in search engine results.
When you get SEO right, though, you increase traffic, which improves your leads and boosts sales. And isn’t that the goal of every business?
Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand.
With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward.
The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
Since almost half of all searches on Google are from people looking for local information, you can’t ignore local SEO and listings.
You definitely need to take advantage of Google My Business. It’s the best free website traffic generator because it:
• Is easy to set up your listing…and it’s free!
• Ensures you show up in searches relevant to your business and location
• Drives traffic to your website and place of business
• Increases your visibility exactly when users are looking fo...
Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results.
Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your websi...
As voice search technology improves and becomes more accessible, this trend will continue to grow.
If you’re a local business or your target audience is in a specific geographic area, it’s essential to use geo-targeted keywords…which just means that you optimize for local searches. This tip is important since most voice searches are local.
There are also big differences in how text and voice searches are used. For example, a text search might be “SEO trends”. A voice search, however, is u...
Are you wondering what “mobile-first indexing” even means? Simply put, it means that Google considers the mobile version of your website to be the primary version!
Did you know that over half of all website traffic worldwide is generated through mobile phones? Now that most people use their phones to browse the web, it’s crucial that your website is mobile-friendly.
Content that is fresh and updated regularly not only improves the SEO of a website, it also drives traffic and improves website authority on search engines.
Any form of media that shares information and (hopefully) boosts traffic to your site is considered content. Examples include blog posts, videos, infographics – any kind of media you put online that is informative and helpful to users. Your website’s content should answer customer questions, share news, or provide relevant information ...
Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined.
Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.
First, let’s briefly explain what Google’s goal is as a search engine.
Like all search engines, Google’s objective is to find the best results for every user’s question. And they know users are less likely to use that search engine again if it fails to deliver. Google excels at providing the best results, which is why they’re the largest search engine in the world!
At the core of Google’s philosophy is this principle… “Focus on the user and all else will follow.”