Blog

Your website is one of your most valuable marketing tools, but if it’s not set up for success, it might be costing you leads instead of generating them. From outdated design to confusing navigation, a few key missteps could be sending potential customers straight to your competitors. Let’s break down some of the biggest website mistakes businesses make and how to fix them fast.

TDI Brooks International has been at the forefront of marine research and offshore survey services for decades, supporting industries from offshore wind to oil and gas with precision data, environmental chemistry, and exploration expertise. But their old website didn’t reflect their cutting-edge capabilities. It was outdated and hard to navigate.

Pay-per-click (PPC) campaigns are one of the most effective ways to put your business in front of potential customers. Two of the biggest players in this space are Google Ads and Bring Ads (now called Microsoft Advertising), but which should you use? Both platforms offer businesses the ability to target audiences, generate leads, and drive traffic. At Impact Group Marketing, we specialize in creating advertising strategies that maximize your return on investment, which often includes helping cli...

Facebook, Instagram, and Google are the key players in online advertising. But what about Reddit? With over 500 million active monthly users engaging in niche conversations across more than 100,000 communities (known as subreddits), advertising on this platform can be a surprisingly powerful marketing tool when wielded correctly. So, the key question is: Should my business be running Reddit ads?

Building Burro provides financial, operational, and developmental services to nonprofits and small businesses, offering the support organizations need to thrive without carrying the burden alone. As they expanded their services and updated their brand, their website needed to evolve too.

When deadlines are tight, local printing can be a lifesaver. Skip the delays and uncertainty of online ordering with fast, reliable service from a local print shop. Enjoy personalized support, in-person proofing, and quick turnaround while boosting the local economy. Here’s why going local is the smartest choice for your business. 

The Southwestern Wildlife Survey is a 501(c)(3) nonprofit dedicated to advancing scientific research and understanding of wildlife species and their habitats across the southwestern U.S. From game to non-game species, their work supports both conservation and responsible land management on public and private lands alike.

What does a restaurant, a law firm, and a non-profit all have in common? Hopefully not the same website template. Different industries are all unique, with very little (if any) overlap in their offering, which is why there isn’t a one-size-fits-all solution. Impact Group Marketing specializes in building websites for every industry so your business can reach its goals faster. Learn about these industry-specific considerations when it comes to website design, and how Impact Group Marketing can h...

What You Need to Know About Meta’s Actions on Inactive Business Portfolio Users and Ad Accounts 

Discover how Meta Business is structured to help businesses manage pages, ads, and teams effectively for marketing success.