Blog

Your website is one of your most valuable marketing tools, but if it’s not set up for success, it might be costing you leads instead of generating them. From outdated design to confusing navigation, a few key missteps could be sending potential customers straight to your competitors. Let’s break down some of the biggest website mistakes businesses make and how to fix them fast.

TDI Brooks International has been at the forefront of marine research and offshore survey services for decades, supporting industries from offshore wind to oil and gas with precision data, environmental chemistry, and exploration expertise. But their old website didn’t reflect their cutting-edge capabilities. It was outdated and hard to navigate.

Pay-per-click (PPC) campaigns are one of the most effective ways to put your business in front of potential customers. Two of the biggest players in this space are Google Ads and Bring Ads (now called Microsoft Advertising), but which should you use? Both platforms offer businesses the ability to target audiences, generate leads, and drive traffic. At Impact Group Marketing, we specialize in creating advertising strategies that maximize your return on investment, which often includes helping cli...