Your website is one of your most valuable marketing tools, but if it’s not set up for success, it might be costing you leads instead of generating them. 

From outdated design to confusing navigation, a few key missteps could be sending potential customers straight to your competitors. Let’s break down some of the biggest website mistakes businesses make and how to fix them fast. 

Problem #1: Poor or Nonexistent SEO 

If your website isn’t showing up on Google, you're missing out on organic traffic that could easily convert. Many sites we review either don’t use relevant keywords or ignore basic SEO best practices like meta tags, alt text, and optimized page titles. 

Fix: 

• Do keyword research based on what your customers are actually searching for. 
• Use those keywords in headlines, URLs, meta descriptions, and image alt text. 
• Make sure your site is mobile-friendly and loads fast, as Google factors these into rankings. 

Problem #2: No Clear CTA or Direct Links 

Visitors shouldn’t have to dig through three pages just to contact you or make a purchase. If your calls-to-action (CTAs) are buried, confusing, or missing altogether, leads will bounce. 

Fix: 

• Place direct CTAs ("Schedule a Call," "Get a Quote," "Buy Now") high on the page and repeat them throughout. 
• Use buttons, not just hyperlinks. 
• Keep forms short and simple. 

Problem #3: It's Not Obvious What You Do 

This is a big one. If someone lands on your site and can’t figure out what you offer within the first 5 seconds, you’ve already lost them. A clever tagline or abstract mission statement doesn’t help if your core services are hidden. 

Fix: 

• Add a clear value proposition above the fold (the part of the homepage visible before scrolling). 
• Use straightforward language: “We design websites for small businesses,” not “We craft digital journeys.” 
• Include visuals or icons that support your services. 

Problem #4: Outdated Design or Content 

An outdated website can give the impression that your business is out of touch or no longer in operation. Broken links, old blog posts, and dated layouts all erode trust. 

Fix: 

• Redesign your site every few years to keep up with trends and functionality. 
• Regularly update your blog, portfolio, or case studies. 
• Make sure all links and integrations (social, payment, forms) work properly. 

Problem #5: No Analytics or Conversion Tracking 

If you can’t measure what’s working, you can’t improve. A surprising number of business owners don’t have basic tracking set up on their site. 

Fix: 

• Set up Google Analytics and Google Search Console 
• Track conversions from CTAs and forms so you know what pages are driving leads. 
• Call Impact Group Marketing to help you set up and continue to track your results.  

Make an Impact 

If any of these issues sound familiar, you’re not alone, and they’re all fixable. At Impact Group Marketing, we specialize in websites that don’t just look good, but actually convert. Whether you need a full redesign, an SEO tune-up, or a fresh content strategy, we’re here to help. 

👉 Let’s turn your website into your hardest-working team member. Contact us today!