Your website is the first place most people go when they want to learn more about your business, and what they see when they visit your site impacts their overall impression of your business. Within mere seconds, they’ve decided if you’re professional and trustworthy, and if the products or services you offer are worth investing in.
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What does a restaurant, a law firm, and a non-profit all have in common? Hopefully not the same website template. Different industries are all unique, with very little (if any) overlap in their offering, which is why there isn’t a one-size-fits-all solution. Impact Group Marketing specializes in building websites for every industry so your business can reach its goals faster. Learn about these industry-specific considerations when it comes to website design, and how Impact Group Marketing can h...
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Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...
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