Just as written content is important for website design, so are the visuals. The right images enhance your message, captivate your audience, and can even influence customer decisions. But when it comes to sourcing photos, many business owners face a dilemma: Should I use stock photos of my company’s website, or invest in custom photography? Here are the pros and cons of using stock photos on your company’s website.

Think of a website landing page as the digital front door to your business. Whether your goal is to collect emails, drive sales, or generate leads, a well-designed landing page can make or break your conversion rates. And looks aren’t everything — landing pages need to be able to engage visitors and lead them on a clear path to the desired action. Here are four landing page tips to maximize conversions on your website.

Impact Group Marketing is announcing the launch of the new website for Sutphin Solar! Reach out today to learn more about Impact Group Marketings Web Services.

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

Impact Group Marketing is announcing the launch of the new website for Alliance Roofing! Reach out today to learn more about Impact Group Marketings Web Services.

Impact Group Marketing is announcing the launch of the new website for Black Wolf CDL Training Center! Reach out today to learn more about Impact Group Marketings Web Services.

Impact Group Marketing is happy to announce their new website launch for Activate Teen, which is part of the CHAI program at Texas A&M. The program serves to improve youth access to healthcare.

Consumers today turn to the internet for everything. That’s why your website is the most effective sales and marketing tool. Even a simple, well-designed website can give you an advantage in your field.At Impact Group Marketing, we create affordable, responsive, and search engine-friendly websites that engage visitors and convert. Our website team has over 35 years of combined experience in digital marketing and is passionate about website design and development.Here’s our step-by-st...

Read about Impact Group Marketing's successful website launch for River's Edge RV Resort in Herber Valley, Utah. As a trusted partner of MCG Hospitality, this marked their fourth project together. With a focus on upgrading functionality and design while preserving the original vision, Impact Group Marketing's web team delivered an impressive result. Explore their web services to elevate your own online presence.

Today’s consumer is impatient. So, if your website takes too long to load or images don’t display correctly, visitors won’t stick around waiting. So, how can you optimize your website performance? And why is it important?