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How to Prepare for Google Analytics 4 – and Why You Need to Make the Change Now

If you currently use Google Analytics, you know Google recently revealed that they’re replacing Universal Analytics with Google Analytics 4 (GA4). To learn more about GA4 or what you can do to ensure your data and analytics are set up correctly to help you make data-driven decisions for your business, contact Impact Group Marketing today.
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Is Digital Printing Right for Your Business?

Digital printing transfers digital images directly onto various media – paper, card stock, fabric, canvas, etc. Since there are no printing plates like traditional or offset printing, digital printing is an excellent and cost-effective option for customers who don’t need to mass-produce anything. Impact Group Marketing has a full-time, professional production team that provides in-house digital printing services that can take your business to the next level.
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New Website Launch: Tesia Sells Texas

Tesia Harris is a realtor with Coldwell Banker Properties Unlimited in Brenham and has been in real estate for almost a decade. She specializes in residential real estate (homes and land) in Brazos, Grimes, Washington, Montgomery, and Northern Harris counties. Impact Group Marketing helped Tesia with social media, content writing, and are currently running social media ads for her.
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New Website Launch: Pioneer Museum Fredericksburg

Pioneer Museum of Fredericksburg is a place where you can explore some German heritage. It is home to nine historic buildings to walk through on a self-guided tour. These buildings show the architectural history of Fredericksburg and contain authentic artifacts displayed in each building. They offer children’s programs, distance learning, school tours, adult programs, events, and virtual tours which are now made possible with their new website.
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New Website Launch: Premium Asphalt Paving & Sealcoating

Premium Asphalt Paving & Sealcoating works with both residential and commercial customers in and around Bryan/College Station and the surrounding Brazos Valley. They offer a variety of asphalt paving, parking lot, driveway, chip seal, and sealcoating services. Their number one goal is your satisfaction—not just with how good your new asphalt looks, but with your whole experience in general.
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New Website Launch: Summit Vet

Summit Veterinary Hospital, located in the offices next door to us, will be opening this summer! Owner and veterinarian, Dr. Amanda Richards will be providing a variety of services including wellness exams, surgery, x-rays, labs, dental care, urgent care, and boarding services.
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10 Signs Your Business Needs a Website Redesign

Is your website design causing you to lose business? According to a recent survey by Blue Fountain Media, 81% of internet users think less of a brand if their website is outdated. And 39% would think twice about using a product or service if the website isn’t current, user-friendly, and fresh. A redesigned website bears little resemblance to the previous website once the process is complete. There are several reasons a business decides to overhaul its website and implement a redesign. Impact Gr...
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New Website Launch: Grassroots

Grassroots is a landscaping company here in Bryan/College Station that offers residential and commercial landscaping services. Their services include landscape design and 3D modeling, landscape lighting, water features, irrigation installation and repairs, and drainage and water redirection. Their new website showcases their previous projects, both commercial and residential, and makes it easy for visitors to get in touch with a member of their team about specific project needs on their contact ...
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New Website Launch: FSI Wholesale

Furniture Source International Wholesale turns classically inspired design ideas into high quality, distinctive furniture pieces and accessories. IGM has worked with FSI over the years offering website, newsletter, blog writing, landing page, social media management and ads, and photography and videography services to both their retail and wholesale sides of their business. This new website is focused on the wholesale side of their business and features an online catalog for approved vendors onl...
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How to Choose the Right Keywords for Google Ads

When you want to build a successful ad campaign, choosing the right keywords for Google Ads is critical. Why are the right keywords so essential? Because not only do they determine how much traffic your ad brings in – they also determine the quality of the leads. Remember Google Ads are pay-per-click (PPC), so you only pay when users view and engage with your ad. Impact Group Marketing is a Google Partner, so our Google certified digital marketing team can create a PPC campaign that will maxim...
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