Impact Group Marketing Blog

A great blog post delivers solutions to your audience’s problems in a compelling and straightforward way. Establishing trust with your business is crucial to converting your readers into customers.

For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you. At Impact Group Marketing, we use geofencing and geotargeting to create a digital billboard for your business that targets potential customers.

Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?” If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition. Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.

Evolve Impact Group is proud to announce that we will be partnering with Technologous to form a team for the 12th Annual 50 Men Who Can Cook event Friday, February 1st, 2019. Our team of experts includes the Best Soup/Chili award winners from 2018. They will be preparing their Chicken Andouille Gumbo for your culinary pleasure again this year.

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...

It’s impossible to know everywhere your business information can be found on the web, but at Evolve Impact Group, our digital listings management solutions will find and eliminate incorrect or missing information from the digital universe, replacing it with concise and accurate information. Imagine every potential client or customer visiting an info page about your business online leaving the online realm and walking through your front door, cash in hand. What would that do for your business? W...

Congratulations! You’ve opened a brand-new business. You did the market research, planned a grand-opening campaign and even created a website and a social media page for the customers you want to reach. Now, it’s time to sit back and wait for your clients to find you. Or, perhaps, you’re a seasoned veteran of your business and you’ve just opened your tenth location in a new city. People know your name, know your products, your brand, and you already have a faithful following on the social m...

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...