Impact Group Marketing Blog

A great blog post delivers solutions to your audience’s problems in a compelling and straightforward way. Establishing trust with your business is crucial to converting your readers into customers.

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly ...

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

For entrepreneurs, creating a logo is one of the first steps to building your brand. Your logo is the foundation of your brand. But your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business. Here are five keys to working with your brand.