Keyword match types can make or break the success of your Google Ads campaign. Understanding when to use each Google keyword match type will help you balance relevancy with reach. There are four main match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. Learn how to optimize the performance of your ads and better control your budget by familiarizing yourself with these keyword match types, understanding how they work, and when to use each.
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Discover why your business isn't showing up on Google and get quick solutions in this guide. From Google Business Profile setup to SEO keyword focus, optimize your online presence. For expert help, contact Impact Group Marketing with over 25 years of experience in digital marketing.
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Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.
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18 Oct, 2022
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Impact Group Marketing,
Website Traffic,
Paid Advertising,
Social Media,
Google Ads,
Web Analytics,
Email Marketing,
Keywords,
Backlinks,
Metadata,
Google My Business Profile,
Blogging,
SEO | Digital Marketing,
Social Media | 0 Comments |
At Impact Group Marketing, our team is proficient in refining website pages, conducting keyword research, and creating successful ad campaigns. We can guide your organization through the Google Ad Grant process and ensure your website meets all the requirements, plan and set up your ad campaigns, or manage every step from start to finish.
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27 Sep, 2022
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Impact Group Marketing,
Google Ad,
Grant,
Grant Program,
Benefits,
Tips,
Eligibility,
Applying,
Ad Group Campaigns,
Keywords | Impact Group Marketing,
Digital Marketing | 0 Comments |
When you want to build a successful ad campaign, choosing the right keywords for Google Ads is critical. Why are the right keywords so essential? Because not only do they determine how much traffic your ad brings in – they also determine the quality of the leads. Remember Google Ads are pay-per-click (PPC), so you only pay when users view and engage with your ad. Impact Group Marketing is a Google Partner, so our Google certified digital marketing team can create a PPC campaign that will maxim...
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When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO.
The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.
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