Driving social media engagement with video content is one of the most powerful tools in digital marketing. Videos captivate audiences, convey messages, and can form a deep connection with viewers. Learn how to leverage video content to maximize your brand’s social media engagement.

With over 4.9 billion people using social media platforms worldwide, social media marketing is not just a trend – it’s a necessity for businesses of all sizes. No matter what industry you're in, social media is a powerful tool that can help you reach your target audience, establish your brand, build a loyal customer base, and significantly boost your revenue.As organic reach decreases on most platforms, paid social media advertising is a must-use strategy to reach your target aud...

This blog post shares 6 key steps to create a successful marketing plan for small businesses. It suggests reflecting on past efforts, setting clear goals, understanding the target audience, using multi-channel marketing, leveraging content, and being adaptable. By following these steps, businesses can create a roadmap for growth and success in 2024 and beyond.

Facebook scams are a common tactic used by hackers that try and get users to give them their account information. The most common tactic used is known as a phishing scam, where the scammer pretends to be a Facebook Employee in order to convince users to trust them with sensitive account information. This blog will outline ways to identify and avoid this scam.

Social media marketing is a cost-effective way to reach your target audience and grow your brand. Be sure you remember to fill out profiles, cross-promote posts, engage with followers, and use user-generated content to create more buzz about your brand. To learn more strategies for promoting your business on social media, read our blog!

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

TikTok provides a unique opportunity for small businesses to increase brand recognition and organically reach a wider audience. TikTok is a marketing goldmine whose algorithm favors businesses that use visually appealing content, hashtags, and trending music. You may feel apprehensive about learning a new social media platform, but the freedom of this creative app and its unique algorithm means that users can become successful (literally) overnight.

Did you know that 74% of people use social media when making a purchase? Let’s look at the 6 best social media platforms for businesses, according to Impact Group Marketing!

Did you know that over three billion people worldwide use social media every month? It’s become part of our culture and daily lives. And it’s where you’ll find your target audience. Here are five top reasons why it should be an integral part of your marketing strategy according to Impact Group Marketing.