Blog

Roughly 5.4 billion people use social media worldwide, and the average person spends more than 2 hours a day on social platforms. For business owners, those numbers represent a serious opportunity to connect with potential customers. 

As a small business owner, you know how crucial marketing is but figuring out where to focus your efforts can be a challenge. In fact, you’ve probably asked yourself: “What type of marketing is really worth the investment?” 

If your marketing strategy hasn’t changed much in the past few years, that’s okay, but you need to realize that it isn’t sustainable. Many small and medium-sized businesses work hard to build a marketing approach — a solid website, social media activity, and some ads or printed materials, for example — and once they find something that works, they stick with it. That’s totally understandable; after all, you have a lot on your plate, and constantly trying to keep up with trends and refresh ...

Building Burro provides financial, operational, and developmental services to nonprofits and small businesses, offering the support organizations need to thrive without carrying the burden alone. As they expanded their services and updated their brand, their website needed to evolve too.