Social Media Paid Advertising

Roughly 5.4 billion people use social media worldwide, and the average person spends more than 2 hours a day on social platforms. For business owners, those numbers represent a serious opportunity to connect with potential customers. 

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Did you know that over three billion people worldwide use social media every month? It’s become part of our culture and daily lives. And it’s where you’ll find your target audience. Here are five top reasons why it should be an integral part of your marketing strategy according to Impact Group Marketing.

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential. Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevity than other digital marketing elements like social media and SEO, you can’t ignore web design trends if you want to make an excellent first impression. We asked Impact Group Marketing’s Partner and Director of Digital Marketing, Becky Chumley, to give us her predictions for the web design trends we may see in 2021.

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at local small businesses. When holiday sales surge, so does the competition. Today, online shoppers are careful and smart, so how can you attract consumers and boost your holiday sales?

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two options – boost posts or use Facebook Ads. Let’s take a closer look at both of these choices so you can decide which one is better for your business.