Brazos Valley Council of Governments (BVCOG) serves seven counties in the Brazos Valley. They turned to us when they needed help increasing their name recognition and creating brand consistency. BVCOG is a large multi-purpose organization with several different departments, so it was essential to tie all their programs together under one umbrella. To accomplish this, we created a new website that promoted each department. We also made sure their print and website presence were cohesive with thei...
Email is an extraordinary digital marketing tool. Why? Because it allows your business to personally connect with potential customers in ways that no other marketing channel can.
But how do you collect email addresses that you can use to stay in touch with existing customers and generate new leads?
Let’s look at 6 effective and easy ways to collect email addresses so you can build a valuable list of leads.
Here at Impact Group Marketing, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Impact Group Marketing. Learn more, firsthand, from the people who have found a home here.
Initially, Trinity Training & Development approached us about redesigning the Front Line Leadership Program course materials.
Their previous experience with other marketing agencies left them disappointed and disillusioned, so they were reluctant to try marketing again.
It didn’t take us long to earn their trust. Now, Impact Group Marketing handles all aspects of their digital marketing, including graphic and website design, Google Ads, content writing, and printing.
Since partnering with ...
Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer.
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Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year.
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When Integrity Urgent Care launched their first clinic, they tried to keep costs down by doing their own marketing. They tried for months to land on Google’s coveted first page but quickly realized they needed a digital marketing specialist to take over. After partnering with Impact Group Marketing, Integrity jumped to the top spot of the first page almost overnight! Six clinics later, Integrity Urgent Care has grown faster than they ever thought possible.
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Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand.
With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
, brand development
, content creation | Impact Group Marketing
, Digital Marketing
, Search Engine Optimization (SEO)
, Social Media
, Brand Consulting
, Web & Creative
, Graphic Design
, Content Writing | 0 Comments |
2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward.
The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential.
Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!