Blog

The holiday season is a time of joy, giving, and community – and it’s also a crucial period for small businesses. Local entrepreneurs work tirelessly to offer unique products, services, and experiences that enrich our lives. Supporting small businesses contributes to the vitality of local economies, sustains jobs, and fosters a sense of community. Here are 8 ways to support small businesses this holiday season.

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

With over 4.9 billion people using social media platforms worldwide, social media marketing is not just a trend – it’s a necessity for businesses of all sizes. No matter what industry you're in, social media is a powerful tool that can help you reach your target audience, establish your brand, build a loyal customer base, and significantly boost your revenue.As organic reach decreases on most platforms, paid social media advertising is a must-use strategy to reach your target aud...

When it comes to growing your small business, adding new clients consistently is a top priority. But how much should you spend to attract these new clients and increase sales?

Read about Impact Group Marketing's successful website launch for River's Edge RV Resort in Herber Valley, Utah. As a trusted partner of MCG Hospitality, this marked their fourth project together. With a focus on upgrading functionality and design while preserving the original vision, Impact Group Marketing's web team delivered an impressive result. Explore their web services to elevate your own online presence.

Today’s consumer is impatient. So, if your website takes too long to load or images don’t display correctly, visitors won’t stick around waiting. So, how can you optimize your website performance? And why is it important?

Announcing the launch of Lockers Southern View Luxury Motorcoach Resort's new website by Impact Group Marketing. This premier RV resort in Middle Tennessee offers a luxurious experience for motorcoach enthusiasts, combining natural beauty with proximity to Nashville. Contact IGM for top-notch website services and start your website journey today.

Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...

Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.

At Impact Group Marketing, our team is proficient in refining website pages, conducting keyword research, and creating successful ad campaigns. We can guide your organization through the Google Ad Grant process and ensure your website meets all the requirements, plan and set up your ad campaigns, or manage every step from start to finish.