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As a small business owner, you know that marketing is vital to your success—but finding the time, resources, and budget to handle it all can be a real challenge. Between juggling daily operations, making sure your customers are satisfied, and everything else that’s on your plate, trying to handle marketing on your own can be overwhelming. 

As a small business owner, you know how crucial marketing is but figuring out where to focus your efforts can be a challenge. In fact, you’ve probably asked yourself: “What type of marketing is really worth the investment?” 

Just because the world has become so digital doesn’t mean that print is irrelevant, especially when it comes to marketing. In fact, a well-designed brochure or business card can have a big impact, as it can make your brand feel more relatable, reliable, and professional. For small businesses, the right print materials can enhance your online presence to make a lasting impression. 

As a small business owner, you’ve probably heard tons of tips and strategies about digital marketing. Post on social media daily. Run ads. Update your website. Establish email campaigns. Implement SEO. Track analytics. The list goes on and on, and it can be overwhelming — especially when marketing isn’t your specialty. 

At one time, artificial intelligence (AI) was something that only big corporations with massive budgets could implement into their marketing strategies. Today, that’s no longer the case. Thanks to more affordable and easy-to-use tools, small businesses can take advantage of the benefits AI provides to streamline their marketing efforts, save time, and make smarter decisions. 

You’ve probably seen it in headlines, TikToks, and maybe even your competitors’ content strategies: ChatGPT and AI tools are no longer “the future,” they’re here and everywhere. But what does that actually mean for your small business?

Social media is one of the most powerful marketing tools for small business owners. It’s a great way to reach your audience, build brand awareness, and engage with your customers. Facebook, Instagram, and LinkedIn are obvious platforms for marketing, but there’s another option that can make a big impact: Reddit.

Building Burro provides financial, operational, and developmental services to nonprofits and small businesses, offering the support organizations need to thrive without carrying the burden alone. As they expanded their services and updated their brand, their website needed to evolve too.

The holiday season is a time of joy, giving, and community – and it’s also a crucial period for small businesses. Local entrepreneurs work tirelessly to offer unique products, services, and experiences that enrich our lives. Supporting small businesses contributes to the vitality of local economies, sustains jobs, and fosters a sense of community. Here are 8 ways to support small businesses this holiday season.

Print marketing is essential for small businesses to grow their brand. A survey shows that 4 out of 5 small businesses credit print services for brand growth, and 85% of consumers prefer professionally printed materials. Impact Group Marketing offers affordable print solutions for business cards, brochures, and flyers to attract customers and increase brand visibility.