Impact Group Marketing Blog

Did you know that most potential customers learn about your business by doing an online search? So, what happens when they find you online and decide to visit your physical location only to discover you’ve moved, or your hours have changed and you’re not open? Chances are they’ll turn to a competitor and you’ll lose a customer.

Did you know that the number one way for potential customers to find your business quickly is also absolutely free? Google My Business (GMB) is the most important online tool for any local business because it increases your businesses exposure in Google…it’s a combination of an online directory and a social media profile. If you’re a business or professional with a physical location for customers to visit, or if you travel to customers wherever they are, then you qualify for a GMB listing. ...

How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional net...

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Business cards, party invitations, graduation announcements, new baby announcements, thank-you cards, change-of-address notices, Christmas cards, notepads - the list is endless. The expert print team at Evolve Impact Group (EIG) can make your dreams and ideas a reality. We offer full in-house digital printing services in color or black and white with a variety of paper and envelope options, combining low cost with quality services and materials.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.

Instagram’s popularity among businesses continues to rise and over 25 million businesses have an Instagram profile. If your business relies on Instagram to meet your target audience, you should know that big changes are coming! Businesses will soon be able to better manage their organic presence; they will be able to view posts they've been tagged in, view other business profiles, and, to the great excitement of many users, schedule posts ahead of time.

Congratulations! You’ve decided to become an entrepreneur and start your own business! But now what? One of the first things you must do to achieve success is to build your brand. What’s a brand? Your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business.

This past week, Facebook announced that they now have over TWO BILLION users. To put this enormous number in perspective, that’s about 27% of the entire world population. In the United States, 79% of American adult internet users have a Facebook account. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Usage of other social media sites is quickly growing as well. 32% of...