Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.
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Even in the digital age, direct mail remains a key component to any marketing strategy, and, in some instances, can even be more effective. Direct mail marketing uses a mail service (such as the US Postal Service) to deliver some form of promotional piece of printed material directly to your target audience, including catalogs, brochures, sales ads, postcards, and newsletters.
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Business cards, party invitations, graduation announcements, new baby announcements, thank-you cards, change-of-address notices, Christmas cards, notepads - the list is endless. The expert print team at Evolve Impact Group (EIG) can make your dreams and ideas a reality. We offer full in-house digital printing services in color or black and white with a variety of paper and envelope options, combining low cost with quality services and materials.
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13 Aug, 2018
|
Print Production,
Printing,
Digital Printing,
Printed Materials,
Stationery,
Banners,
Magnets,
Direct Mail,
NCR Forms,
Postcards,
Notepads,
Business Cards,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas | Business Printing | 0 Comments |
Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read ...
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