Impact Group Marketing Blog

Out-of-home (OOH) or outdoor advertising is a powerful business advertising method. Any advertising that reaches consumers outside their homes – billboards, vehicle wraps, street furniture, posters, etc. – helps you reach your target audience, raise brand awareness, and make an impact.

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.

Are you looking for a better way to keep track of your customers? Understanding consumer patterns, how often customers visit your business, and how much time they spend at your business not only helps you but can work to promote customer loyalty. Currently, one of the best ways to accomplish this is the use of geofencing.