Blog

Video content is one of the most powerful tools for capturing attention on social media. Whether you’re promoting a brand, sharing valuable information, or entertaining your audience, engaging videos can boost your reach and keep viewers watching.

Understanding the age demographics across various social media platforms is crucial for businesses and marketers aiming to reach their target audiences effectively. Each platform attracts distinct age groups, influencing content strategies and advertising approaches. We’ll delve into the age breakdown of users on major social media platforms in 2025, providing insights to optimize your social media marketing efforts.

Driving social media engagement with video content is one of the most powerful tools in digital marketing. Videos captivate audiences, convey messages, and can form a deep connection with viewers. Learn how to leverage video content to maximize your brand’s social media engagement.

If there’s one constant surrounding social media marketing, it’s that nothing remains constant. With new platforms emerging, algorithms changing, and user behaviors shifting, it’s hard to be sure that you’re maximizing your social media impact in 2024.

Social media marketing is a cost-effective way to reach your target audience and grow your brand. Be sure you remember to fill out profiles, cross-promote posts, engage with followers, and use user-generated content to create more buzz about your brand. To learn more strategies for promoting your business on social media, read our blog!

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Did you know that 74% of people use social media when making a purchase? Let’s look at the 6 best social media platforms for businesses, according to Impact Group Marketing!

Wondering how much you should spend on your digital marketing budget? You’re not alone – it’s a common question for companies big and small. At Impact Group Marketing, we are passionate about digital marketing. So, how do you determine an effective digital marketing budget for 2023?

Did you know that over three billion people worldwide use social media every month? It’s become part of our culture and daily lives. And it’s where you’ll find your target audience. Here are five top reasons why it should be an integral part of your marketing strategy according to Impact Group Marketing.