Impact Group Marketing Blog

The short answer?

Yes, your business needs a social media presence!

The long answer?

Social media has changed how businesses market to and communicate with customers. Today’s customers are more mobile than ever and want information quickly and conveniently.

Social media is more than a trend. Whether you run a large national company or a small local shop, social media is essential to your business marketing strategy.

Did you know that over three billion people worldwide use social media every month? It’s become part of our culture and daily lives. And it’s where you’ll find your target audience.

Need more convincing that social media is a must for your business? Here are five top reasons why it should be an integral part of your marketing strategy.

1. Get noticed and boost brand awareness

People can only become your customers if they know about your business. Social media content helps you get noticed and boosts your visibility among potential customers. And since it’s free to create a business profile on all the major social platforms, you have nothing to lose.

Read More: 8 Effective Ways to Grow Your Social Media Following

2. Engage with your customers

Social media provides endless ways to engage with your customers – whether it’s through advertisements, conversations, or a post that goes viral. It opens the door for instant communication, relationship building, and customer loyalty. And the more you interact with your audience, the wider your reach.

3. Establish your authority

Today’s customers are more discerning about which businesses they want to support. Before engaging with your company or making a purchase, they’ll check out your website and social media.

You can build your brand’s authority and make a positive first impression if you set up compelling profiles – and update them frequently with relevant content. Look for ways to demonstrate your expertise as a thought leader in your industry. You want your social media accounts to show that your business is knowledgeable, trustworthy, and accessible.

4. Provide support

In today’s world, customers are quick to make their voices heard if they have a negative experience with a brand. But social platforms have successfully broken-down barriers between customers and companies. According to Oberlo, 71% of consumers are more likely to recommend a brand if they have a positive experience with them on social media.

How can you offer support and develop your reputation as a caring and responsive brand on social channels?

• Respond quickly to concerns and questions.
• Create a system for tracking customer questions, complaints, and comments.
• Be helpful and positive.
• Make customers feel heard by listening to criticism.
• Know when it’s time to resolve public conversations in private messages.

5. Affordability

Social media brings the potential for significant returns on low investment. Regardless of your company’s size or marketing budget, you can grow your audience and reach your goals through ads on social platforms like Instagram and Facebook.

When building an ad campaign, know your target audience and the objective you want to achieve. Hard selling doesn’t work on social media, so choose content that educates, entertains, or does both.

Bottom Line

Social media is the most cost-effective form of direct communication your business can have with consumers – and it’s vital to your success! Need help with your social media advertising or social media management? Impact Group Marketing would love to help get your brand in front of the right people. Contact us today for a FREE consultation or to learn more.

Read More: How Social Media Can Hurt Your Business