Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential.
Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!
As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue.
Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...
Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now!
The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year.
A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at lo...
By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...
If you want your business to be visible in today’s world, you can’t afford to ignore how powerful social media is as a marketing tool. In fact, over 90% of marketers say that social media has helped increase their exposure!
As a business, your marketing goal is to grow your business, drive as much traffic to your website as possible, and continuously gain more followers. Social media marketing is one of the most effective ways to achieve all of these. You’re missing out on a huge opportunit...
Since most people spend much of their day looking at their screens searching for people, places, and products, it’s vital that businesses take advantage of internet advertising. But the world of digital marketing can often seem intimidating and overwhelming. With all the different advertising strategies and platforms, it is difficult to decide which ones are the best fit for your company and budget.
Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales.
If you’re looking for a marketing tactic that can quickly increase the number of people that see your content, try boosting your social media posts. It’s a simple concept – just pay to have your posts appear as sponsored content on the timelines of non-followers. Doing this is easy and will help you gain online exposure.
Here are some ways to boost your posts on Facebook, Instagram, and Twitter, so you can take advantage of this incredible feature!
You just can’t ignore the rise of social media in today’s culture. Not only can you use it personally to connect with family and friends, it also has the ability to benefit your business. Now that millions of consumers are using Facebook, Instagram, Twitter, LinkedIn and other forms, there’s an entire market just waiting for your services and products to blow them away! The only question is…which social network is most effective for your business?
A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.
Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
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