Impact Group Marketing Blog

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Did you know that 74% of people use social media when making a purchase? Let’s look at the 6 best social media platforms for businesses, according to Impact Group Marketing!

Social media is now an integral part of people’s lives. But have you noticed that it has evolved over the last few years. Today, it’s less about simple status updates – and more about selling products and connecting with your target customers. By staying up on the latest social media trends, you can energize your marketing strategy, stand out among your competitors, and connect with your audience. So, what trends can you expect to see in 2022?

Instagram has become one of the most popular social media platforms for businesses. However, since most business accounts compete to get more followers, fake Instagram accounts and bots have increased. In fact, a new study shows there are now 95 million bot accounts. So, how do you stop the annoying Instagram spam followers, likes, comments, tags, and messages? Keep reading!

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

Instagram’s popularity among businesses continues to rise and over 25 million businesses have an Instagram profile. If your business relies on Instagram to meet your target audience, you should know that big changes are coming! Businesses will soon be able to better manage their organic presence; they will be able to view posts they've been tagged in, view other business profiles, and, to the great excitement of many users, schedule posts ahead of time.

The millennial generation, defined as people born between 1982 and 2002, now makes up 25% of the U.S. population. This generation is larger than the Baby Boomers (born between 1946 and 1955) and three times larger than Generation X (born between 1961 and 1981). They spend approximately $1.3 billion a year on goods and services and this number continues to grow each year. Here are a few more interesting statistics that are important for small businesses to keep in mind.

Did you know that 79% of American adult internet users have a Facebook account? 78% of these users log in daily, and 55% of those daily users log in more than once a day. Usage of other social media sites, particularly Pinterest, Instagram, and Twitter, is also quickly growing. To think about these statistics in a different way, this means that the vast majority of your customers, both current and potential, are using Facebook at least once a day. In order to reach them, your business must have ...

Social media can be a powerful tool for your business to reach a large audience. Here are a few reasons why more small business owners are using a social media manager to help reach millions of potential customers.