Impact Group Marketing Blog

Keyword match types can make or break the success of your Google Ads campaign. Understanding when to use each Google keyword match type will help you balance relevancy with reach. There are four main match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. Learn how to optimize the performance of your ads and better control your budget by familiarizing yourself with these keyword match types, understanding how they work, and when to use each.

In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app. 

A great blog post delivers solutions to your audience’s problems in a compelling and straightforward way. Establishing trust with your business is crucial to converting your readers into customers.

Wondering how much you should spend on your digital marketing budget? You’re not alone – it’s a common question for companies big and small. At Impact Group Marketing, we are passionate about digital marketing. So, how do you determine an effective digital marketing budget for 2023?

Franchise marketing is the process and methods franchisors and franchisees use to grow their business. This type of marketing serves two purposes – to find new franchisees and to attract new customers on a local level. At Impact Group Marketing we have identified 10 franchise marketing tips you can implement for growth and success.

An effective marketing campaign aims to get information about your service or product in front of the people who need or want what you're offering. Understanding the difference between traditional and digital marketing allows you to choose the best option for your business. Contact Impact Group Marketing to learn more about our top-quality services!

Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?” If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition. Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.

As a local business, you want to connect with local customers looking for the services or products you provide. You’ve probably invested time and money into optimizing your website, and you may have even paid for Google Ads. But you’re missing out on the most highly qualified leads around if you’re not focusing on Google Local Service Ads.

Your web pages must load quickly and smoothly if you want to reduce your bounce rate, boost your search engine rankings, and increase user experience (UX). Read more for a few statistics that show how essential it is to optimize your page speed.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.