This blog post shares 6 key steps to create a successful marketing plan for small businesses. It suggests reflecting on past efforts, setting clear goals, understanding the target audience, using multi-channel marketing, leveraging content, and being adaptable. By following these steps, businesses can create a roadmap for growth and success in 2024 and beyond.

Social media marketing is a cost-effective way to reach your target audience and grow your brand. Be sure you remember to fill out profiles, cross-promote posts, engage with followers, and use user-generated content to create more buzz about your brand. To learn more strategies for promoting your business on social media, read our blog!

TikTok provides a unique opportunity for small businesses to increase brand recognition and organically reach a wider audience. TikTok is a marketing goldmine whose algorithm favors businesses that use visually appealing content, hashtags, and trending music. You may feel apprehensive about learning a new social media platform, but the freedom of this creative app and its unique algorithm means that users can become successful (literally) overnight.

Did you know that over three billion people worldwide use social media every month? It’s become part of our culture and daily lives. And it’s where you’ll find your target audience. Here are five top reasons why it should be an integral part of your marketing strategy according to Impact Group Marketing.

Social media is now an integral part of people’s lives. But have you noticed that it has evolved over the last few years. Today, it’s less about simple status updates – and more about selling products and connecting with your target customers. By staying up on the latest social media trends, you can energize your marketing strategy, stand out among your competitors, and connect with your audience. So, what trends can you expect to see in 2022?

Social media has become a vital 21st century marketing tool for businesses. It has helped small businesses grow quickly and allows them to connect with their customers anytime and anywhere. However, social media has also destroyed businesses who misused the platform and ruined their reputations in the process. Often businesses waste money by not spending enough time analyzing important data or spending too much time on platforms their customers don’t use.

Instagram has become one of the most popular social media platforms for businesses. However, since most business accounts compete to get more followers, fake Instagram accounts and bots have increased. In fact, a new study shows there are now 95 million bot accounts. So, how do you stop the annoying Instagram spam followers, likes, comments, tags, and messages? Keep reading!

Social media slowly slipped into our lives, little by little. Now, it’s the focal point for 7 in 10 Americans – almost twice as many as five years ago. And those users spend an average of nearly 2.5 hours on social channels every day. Most businesses have jumped on board the social media train – and it has revolutionized the way they do marketing. Is your business taking advantage of social media marketing?

Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer. Read the Full Case Story

Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year. Read Full Case Study