Impact Group Marketing Blog

Search engine optimization (SEO) plays a crucial role in your website’s visibility. In the saturated market of digital content, it’s more important than ever to harness the power of SEO. The effective use of headings, tags, and SEO practices can significantly enhance your site’s performance and your brand’s reach. Here’s how to effectively incorporate these elements to optimize your content.

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

Explore the impact of business blogging with us! From SEO benefits to customer engagement, discover the keys to success.

This blog post shares 6 key steps to create a successful marketing plan for small businesses. It suggests reflecting on past efforts, setting clear goals, understanding the target audience, using multi-channel marketing, leveraging content, and being adaptable. By following these steps, businesses can create a roadmap for growth and success in 2024 and beyond.

In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app. 

Discover why your business isn't showing up on Google and get quick solutions in this guide. From Google Business Profile setup to SEO keyword focus, optimize your online presence. For expert help, contact Impact Group Marketing with over 25 years of experience in digital marketing.

Blogging is one of the most effective content marketing strategies because it’s the part of your website you frequently update with new posts to keep readers engaged. Your blog content helps entice potential customers to your site and build your brand’s audience.

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.

Your web pages must load quickly and smoothly if you want to reduce your bounce rate, boost your search engine rankings, and increase user experience (UX). Read more for a few statistics that show how essential it is to optimize your page speed.