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Impact Group Marketing Blog

Get to Know – Emily Ha

Here at Impact Group Marketing, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Impact Group Marketing. Learn more, firsthand, from the people who have found a home here.
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New Website Launch: American Insurance Partners, LLC

American Insurance Partners, an independent insurance agency located in Georgetown, Texas, is dedicated to providing a broad range of insurance products and services from the finest insurance carriers. Their top priority is to exceed their customer’s expectations. They are proud to offer business insurance, franchisor and franchisee insurance, and more to entrepreneurs across the country. They specialize in protecting your personal assets through policies such as homeowners, automobile, renters...
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7 Critical Components for Email Compliance

Even after 43 years, email marketing is still an effective and efficient digital marketing channel. When you begin an email marketing campaign, you’re probably focused on performance metrics like open rates, click-through rates, conversion rates, and return on investment. But there’s another essential element you need to consider when marketing by email – are you doing it legally?
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4 Proven Blog Post Templates – and How to Use Them

Does blogging often feel daunting and intimidating? The longer you stare at a blank white screen waiting for an idea to inspire you, the more overwhelmed you become. To help you get past the universal writer’s block that everyone faces at some point, we’ve put together 4 essential blog post templates. You’ll never have to start the blogging process from scratch if you keep these templates on hand.
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7 Effective SEO Tips That Will Make a Big Impact

Did you know that Google updates or adjusts its algorithm hundreds of times every year? SEO ranking factors and techniques are a lot different now than they were even 5 years ago. When trends change so often, it’s challenging to know how to optimize your content and ensure it shows up in search engine results. When you get SEO right, though, you increase traffic, which improves your leads and boosts sales. And isn’t that the goal of every business?
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How We Boosted Front Line Leadership’s Online Presence

Initially, Trinity Training & Development approached us about redesigning the Front Line Leadership Program course materials. Their previous experience with other marketing agencies left them disappointed and disillusioned, so they were reluctant to try marketing again. It didn’t take us long to earn their trust. Now, Impact Group Marketing handles all aspects of their digital marketing, including graphic and website design, Google Ads, content writing, and printing. Since partnering with ...
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How We Helped Partly Sunny Studios Exceed Their Goal

Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer. Read the Full Case Story
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Maverick Medical Education Needed Cutting-Edge Results – We Delivered

Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year. Read Full Case Study
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We Provided the Treatment Plan Integrity Urgent Care Needed

When Integrity Urgent Care launched their first clinic, they tried to keep costs down by doing their own marketing. They tried for months to land on Google’s coveted first page but quickly realized they needed a digital marketing specialist to take over. After partnering with Impact Group Marketing, Integrity jumped to the top spot of the first page almost overnight! Six clinics later, Integrity Urgent Care has grown faster than they ever thought possible. Read Full Case Study
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WHY and HOW to Keep Content Relevant in 2021

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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