Impact Group Marketing Blog

Pay-per-click (PPC) advertising is a primary player in the world of digital marketing, allowing businesses to place ads on various platforms, but pay only when those ads are clicked.

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.

Impact Group Marketing is happy to announce their new website launch for Activate Teen, which is part of the CHAI program at Texas A&M. The program serves to improve youth access to healthcare.

Google Ads Verification is more critical now than ever for advertisers. The process ensures brand protection, ad safety, and compliance with Google's policies. Verifying your identity maximizes your Google Ads potential and creates a trustworthy advertising ecosystem that benefits all advertisers.

With over 4.9 billion people using social media platforms worldwide, social media marketing is not just a trend – it’s a necessity for businesses of all sizes. No matter what industry you're in, social media is a powerful tool that can help you reach your target audience, establish your brand, build a loyal customer base, and significantly boost your revenue.As organic reach decreases on most platforms, paid social media advertising is a must-use strategy to reach your target aud...

Consumers today turn to the internet for everything. That’s why your website is the most effective sales and marketing tool. Even a simple, well-designed website can give you an advantage in your field.At Impact Group Marketing, we create affordable, responsive, and search engine-friendly websites that engage visitors and convert. Our website team has over 35 years of combined experience in digital marketing and is passionate about website design and development.Here’s our step-by-st...

In today’s digital world, businesses must stand out in a crowded online market. One way to accomplish this is by providing high-quality, engaging content on their websites. But creating that content can be expensive and time-consuming – especially for small businesses with limited resources.That’s where artificial intelligence (AI) comes in. AI-generated content offers businesses an efficient and cost-effective way to produce content that informs and engages their target audien...

When it comes to growing your small business, adding new clients consistently is a top priority. But how much should you spend to attract these new clients and increase sales?

Read about Impact Group Marketing's successful website launch for River's Edge RV Resort in Herber Valley, Utah. As a trusted partner of MCG Hospitality, this marked their fourth project together. With a focus on upgrading functionality and design while preserving the original vision, Impact Group Marketing's web team delivered an impressive result. Explore their web services to elevate your own online presence.