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Impact Group Marketing Blog

New Website Launch: Director’s Assistant

COVID has changed the way we do many things, and in an effort to keep band members and concert goers safe, Director’s Assistant developed a wide variety of Personal Protective Equipment. Whether it is the blow hole mask, bell covers, flute shield, aerosol bag, flute foot covers or more common PPE, they can accommodate your needs. All of their products are proudly made in the USA, and they also offer bulk discounts and non-profit pricing.
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New Website Launch: HomeSpark Care

HomeSpark Care provides non-medical, in-home care services for your loved ones in the Brazos Valley. Bringing a caregiver into your home is a big decision! HomeSpark understands this and wants to help you make the best possible choice for you and your loved ones. Each of their caregivers are professionally trained, and they can help you assess your loved one’s needs and create a personalized care plan to give you the peace of mind you deserve. They offer a variety of in-home non-medical home ca...
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Top 5 Reasons Your Business Needs a Local Printing Partner

When you’re looking for a printer for your personal or business needs, you have a multitude of options. In fact, if you search Google for “printing company,” you’ll get over 12 million results – including local printing companies as well as national and regional printers. So, how do you choose a printing company you can trust to print your materials right – the first time? Let’s look at 5 reasons you should partner with a local printing company:
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How Nonprofits Can Use Social Media to Make an Impact

The holiday season is upon us, and now is the time to take advantage of the season of giving and make sure your nonprofit organization is making an impact. Is social media one of the tools in your fundraiser’s toolbox? If not, now is the time to add this valuable tool to your collection! How can social media benefit your nonprofit? • Social media is a cost-effective way to reach a broad audience and tell your organization’s story. • You can connect with your supporters and increase awar...
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New Website Launch: Amamus Photography

Ashley Cooke started Amamus Photography to capture her clients’ uninhibited personality and create personalized art for their home. She is a portrait photographer focusing on senior portraits and family photography in northern San Antonio. Each photograph represents a singular moment in time. Within the setting and outfit choices, under the composition and editing process, her hope is to capture a person, or family’s, personality and to help them shine in an authentic way. More than seeing how...
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SEO Tip: Optimize for Voice Search

As voice search technology improves and becomes more accessible, this trend will continue to grow. If you’re a local business or your target audience is in a specific geographic area, it’s essential to use geo-targeted keywords…which just means that you optimize for local searches. This tip is important since most voice searches are local. There are also big differences in how text and voice searches are used. For example, a text search might be “SEO trends”. A voice search, however, is u...
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New Website Launch: Brazos 2020 Vision, Inc.

Located in the heart of Brazos Valley, Brazos 2020 Vision Inc., is committed to doing their part to bring economic development, sustainability, and resiliency to their community. Their core goal is to provide unparalleled customer support and network infrastructure to communities that, until now, lacked access to reliable ultra-high-speed broadband. By working closely with regional government entities like the Brazos Valley Council of Governments, Brazos 2020 Vision is a proven partner that unde...
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5 Holiday Marketing Mistakes You Should Avoid

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.
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7 Effective Holiday Marketing Tips for 2020

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at lo...
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SEO Tip: Rank for Featured Snippets

Featured snippets usually show up on a search engine results page after the ads but before the ranked results. Typically, they’re beside an image, table, or video which makes them stand out even more and gives them a better chance of being clicked on than even the highest-ranked results.
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