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Impact Group Marketing Blog

Archive by category: Web & CreativeReturn

How We Strengthened BVCOG’s Online Presence

Brazos Valley Council of Governments (BVCOG) serves seven counties in the Brazos Valley. They turned to us when they needed help increasing their name recognition and creating brand consistency. BVCOG is a large multi-purpose organization with several different departments, so it was essential to tie all their programs together under one umbrella. To accomplish this, we created a new website that promoted each department. We also made sure their print and website presence were cohesive with thei...
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New Website Launch: Advanced Practice Pain Management

Advanced Practice Pain Management focuses on an integrative approach to manage your pain, and offers a variety of treatment options including injections, medications, nerve blocks, and integrative service referrals, all designed with the goal of helping you get your life back. Dwight Hall, CRNA, NSPM-C has been delivering anesthesia services to the patients of Henderson, Rusk County and the surrounding area for nearly twenty-five years. Rooting out and treating the causes of debilitating chronic...
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7 Critical Components for Email Compliance

Even after 43 years, email marketing is still an effective and efficient digital marketing channel. When you begin an email marketing campaign, you’re probably focused on performance metrics like open rates, click-through rates, conversion rates, and return on investment. But there’s another essential element you need to consider when marketing by email – are you doing it legally?
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4 Proven Blog Post Templates – and How to Use Them

Does blogging often feel daunting and intimidating? The longer you stare at a blank white screen waiting for an idea to inspire you, the more overwhelmed you become. To help you get past the universal writer’s block that everyone faces at some point, we’ve put together 4 essential blog post templates. You’ll never have to start the blogging process from scratch if you keep these templates on hand.
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WHY and HOW to Keep Content Relevant in 2021

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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Your 2021 Digital Marketing Checklist

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
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Digital Marketing Trends for 2021: Predictions from Our Experts

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...
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New Website Launch: Director’s Assistant

COVID has changed the way we do many things, and in an effort to keep band members and concert goers safe, Director’s Assistant developed a wide variety of Personal Protective Equipment. Whether it is the blow hole mask, bell covers, flute shield, aerosol bag, flute foot covers or more common PPE, they can accommodate your needs. All of their products are proudly made in the USA, and they also offer bulk discounts and non-profit pricing.
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New Website Launch: HomeSpark Care

HomeSpark Care provides non-medical, in-home care services for your loved ones in the Brazos Valley. Bringing a caregiver into your home is a big decision! HomeSpark understands this and wants to help you make the best possible choice for you and your loved ones. Each of their caregivers are professionally trained, and they can help you assess your loved one’s needs and create a personalized care plan to give you the peace of mind you deserve. They offer a variety of in-home non-medical home ca...
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New Website Launch: Amamus Photography

Ashley Cooke started Amamus Photography to capture her clients’ uninhibited personality and create personalized art for their home. She is a portrait photographer focusing on senior portraits and family photography in northern San Antonio. Each photograph represents a singular moment in time. Within the setting and outfit choices, under the composition and editing process, her hope is to capture a person, or family’s, personality and to help them shine in an authentic way. More than seeing how...
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