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Why Hire a Digital Marketing Agency?

If you aren’t attracting enough new customers – or you don’t have the time it takes to actively promote your business, why not hire a digital marketing agency? Hiring a digital marketing agency gives you an experienced team that can manage all your online marketing needs – from one place. That means you can focus on running and growing your business. Our team at Impact Group Marketing will take care of all your digital marketing efforts so you can focus on what matters most – running your b...
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Is Digital Printing Right for Your Business?

Digital printing transfers digital images directly onto various media – paper, card stock, fabric, canvas, etc. Since there are no printing plates like traditional or offset printing, digital printing is an excellent and cost-effective option for customers who don’t need to mass-produce anything. Impact Group Marketing has a full-time, professional production team that provides in-house digital printing services that can take your business to the next level.
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Is My Business Eligible for Local Service Ads?

Google’s Local Service Ads are a new pay-per-lead advertising tool designed for service providers like electricians and plumbers. So, when local customers search for a business like yours, Local Service Ads are placed at the top of Google search results. Since this new ad unit comes with stricter requirements than PPC ads, not every business can take advantage of Local Service Ads – at least not yet.
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Impact Group Marketing Receives Aggie 100 Award

Last Friday, Impact Group Marketing received an Aggie 100 Award, a program designed to honor the 100 fastest growing Aggie-owned or Aggie-led businesses in the world. Impact Group Marketing placed 58th out of the 100 businesses honored.
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What are Local Search Ads?

Local Search Ads (LSAs), also known as Local Service Ads, connect you to local customers who are searching for the services you provide, whether you’re a small business owner or a tradesperson. LSAs appear at the top of the search results – above organic results and traditional Google Ads.
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The Importance of Keeping Online Business Listings Up to Date

Did you know that most potential customers learn about your business by doing an online search? So, what happens when they find you online and decide to visit your physical location only to discover you’ve moved, or your hours have changed and you’re not open? Chances are they’ll turn to a competitor and you’ll lose a customer.
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The Ultimate Guide to Google My Business

Did you know that the number one way for potential customers to find your business quickly is also absolutely free? Google My Business (GMB) is the most important online tool for any local business because it increases your businesses exposure in Google…it’s a combination of an online directory and a social media profile. If you’re a business or professional with a physical location for customers to visit, or if you travel to customers wherever they are, then you qualify for a GMB listing. ...
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10 LinkedIn Facts All Business Owners Need to Know

How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional net...
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4 Tips to Help Small Businesses Grow on Instagram

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.
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Which Social Media Platforms are Right for YOUR Business

Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.
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