In the realm of printing, industry-specific terminology like bleed, CMYK vs RGB, and paper weight can be overwhelming. However, mastering these concepts can significantly enhance the quality of your print marketing materials. Here are crucial printing tips to help you navigate the intricate world of print production:

Attending a conference is an excellent opportunity to showcase your brand, connect with potential clients, and make a lasting impression. But to stand out in a crowded space, preparation is key. Whether you’re setting up a booth or networking, having the right materials ensures your message is seen and remembered. Here’s a checklist of what to bring to your next conference in 2025.

The holiday season is a time of joy, giving, and community – and it’s also a crucial period for small businesses. Local entrepreneurs work tirelessly to offer unique products, services, and experiences that enrich our lives. Supporting small businesses contributes to the vitality of local economies, sustains jobs, and fosters a sense of community. Here are 8 ways to support small businesses this holiday season.

Explore the impact of business blogging with us! From SEO benefits to customer engagement, discover the keys to success.

Discover why your business isn't showing up on Google and get quick solutions in this guide. From Google Business Profile setup to SEO keyword focus, optimize your online presence. For expert help, contact Impact Group Marketing with over 25 years of experience in digital marketing.

Print marketing is essential for small businesses to grow their brand. A survey shows that 4 out of 5 small businesses credit print services for brand growth, and 85% of consumers prefer professionally printed materials. Impact Group Marketing offers affordable print solutions for business cards, brochures, and flyers to attract customers and increase brand visibility.

Social media marketing is a cost-effective way to reach your target audience and grow your brand. Be sure you remember to fill out profiles, cross-promote posts, engage with followers, and use user-generated content to create more buzz about your brand. To learn more strategies for promoting your business on social media, read our blog!

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

If you want to market your business online or improve your search engine optimization, Google Business Profile is the most effective local marketing tool – and the perfect place to start.

Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...