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As a small business owner, you’ve probably heard tons of tips and strategies about digital marketing. Post on social media daily. Run ads. Update your website. Establish email campaigns. Implement SEO. Track analytics. The list goes on and on, and it can be overwhelming — especially when marketing isn’t your specialty. 

The way people search the internet is changing, and it’s changing fast. Rather than scrolling through pages of links, more users are relying on AI-powered tools, such as Google’s AI overviews and voice search, to get quick answers to their queries and find reputable businesses. What does that mean for you, as a business owner? When your target audience searches for the products and services you offer (especially local searches), it’s essential for your name to show up in the AI-generated resu...

When you hear the term “SEO”, what’s the first thing that comes to mind? If you’re like most business owners, you probably think of search engine rankings, keywords, and optimizing your website. While yes, those are all core elements of an effective SEO strategy, there’s another element that’s just as vital that you might be overlooking: Social Media SEO.

When was the last time you Googled your business? If your answer is “never” or “not recently,” now’s the time. In today’s digital world, your Google search results are often the first impression potential customers get of your business. Whether someone’s looking for your services, checking your reviews, or verifying your hours, what they see online shapes their decision to reach out or move on. 

In the digital age, it’s no secret that showing up in Google search results has a profound impact on your success. But if your website isn’t showing up, you’re missing valuable opportunities. Fortunately, there’s a simple solution: onsite search engine optimization (SEO). Optimizing the structure, content, and performance of your website can do wonders when it comes to helping search engines understand and rank your pages.

During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!