During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!

If you aren’t attracting enough new customers – or you don’t have the time it takes to actively promote your business, why not hire a digital marketing agency? Hiring a digital marketing agency gives you an experienced team that can manage all your online marketing needs – from one place. That means you can focus on running and growing your business. Our team at Impact Group Marketing will take care of all your digital marketing efforts so you can focus on what matters most – running your b...

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?

As a small business owner, startup costs are a concern and it’s important to be financially responsible. However, cutting corners when designing your marketing materials can be a costly mistake. Quality graphic design requires a creative expert. A professional graphic designer will know the best approach to sharing your business information with your potential customers. Here are five reasons why you should rely on a professional graphic designer for your marketing materials.