Impact Group Marketing Blog

At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.

There’s no denying the impact of a recognizable logo. It’s the foundation of your brand and uniquely identifies your company from your competitors. Impact Group Marketing offers a variety of high-quality, professional design services – including customized, high-resolution logo design.

Evolve Impact Group is proud to announce that we will be partnering with Technologous to form a team for the 12th Annual 50 Men Who Can Cook event Friday, February 1st, 2019. Our team of experts includes the Best Soup/Chili award winners from 2018. They will be preparing their Chicken Andouille Gumbo for your culinary pleasure again this year.

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.

Congratulations! You’ve decided to become an entrepreneur and start your own business! But now what? One of the first things you must do to achieve success is to build your brand. What’s a brand? Your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business.