Impact Group Marketing Blog

Explore the impact of business blogging with us! From SEO benefits to customer engagement, discover the keys to success.

Blogging is crucial for businesses as it drives traffic, establishes expertise, generates leads, and engages the audience. To optimize blog content for SEO, write about popular topics, create high-quality content, address technical issues, build backlinks, and update older posts.

This blog post shares 9 tips to improve your website content and user experience. By implementing these tips, such as improving page speed, using clear calls to action, and including engaging images, you can increase your website's success and attract more customers.

Blogging is one of the most effective content marketing strategies because it’s the part of your website you frequently update with new posts to keep readers engaged. Your blog content helps entice potential customers to your site and build your brand’s audience.

A blog allows you to create educational content that provides real value for your target audience – and it’s an excellent form of organic, free marketing for your business. Impact Group Marketing offers affordable, customized content writing solutions, including blog articles, website content, social media posts, and more.

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...

A search engine friendly website is a must-have for any digital marketing plan, but frequent website updates are also needed. A recent blog post discussed specifically how blog posts can help boost the SEO of your website. Fresh content also increases your authority potential, gives you more opportunities to highlight keywords, and leads to more frequent indexing with search engines.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly ...

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...