Impact Group Marketing Blog

You probably know your company inside and out – better than anyone else. But can you convey that knowledge with clarity?

Content is the key to getting more traffic, building credibility, and developing your brand. And your content is a direct reflection of your business. If your content (including website content, press releases, blogs, and case studies) isn’t professional and coherent, readers won’t read it – and you may lose their trust in your company.

Hiring a professional content writer allows you to make a positive impression on potential customers. Experienced content writers have the skills to help get you noticed online and grow your brand.

Here are six reasons you should hire a content writer.

1. Professional Content Writers Improve Your SEO

Professional content writers know how to optimize content so you can rank in search engines. And studies show that sites listed at the top of Google’s search results generate 92% of all traffic.

What’s one of the most effective ways to boost SEO (search engine optimization)? Consistently add fresh, valuable content.

72% of marketers say consistent and relevant content creation is a major key to their success. Content writers know how to use your target audience’s keyword searches to help people find your website.

Read More: How to Choose the Right SEO Keywords

2. Blogs Keep Your Website Up to Date

You might be asking, is it essential for my business to have a blog? The short answer is – yes!

Blogs help keep your website up to date with new content. Consistently adding new content to your website helps generate more traffic to your site, which is great for your business – and also boosts SEO (like we mentioned above).

A weekly, bi-monthly, or even once-a-month blog kills two birds with one stone – it generates more traffic to your site and improves your SEO. Hiring a content writer to create blog posts means you don’t have to worry about having a stale website.

Read More: WHY and HOW to Keep Content Relevant

3. Professional Writers Help You Get Results

Whether you’re writing a press release, newsletter, blog post, or case study, your writing always serves a purpose. Effective writing requires more than just a knowledge of your business or industry. It also requires knowing how to format your writing, use persuasive language, and create a compelling call to action. Professional writers know how to use these tools to help you get results.

4. Poor Quality Writing Looks Unprofessional

Your content is a direct reflection of your business. So, if it has grammar and spelling mistakes, incorrect homonyms, or poorly crafted sentences, it can damage your brand’s image and reputation. Poorly written copy comes across as unprofessional – which can make a negative impression on potential clients.

What you say (and how you say it) matters. Content that is easy to read, free of mistakes, and grammatically correct shows that your company values quality and attention to detail. Not everyone is naturally good at writing – that’s why you hire a professional writer!

5. Professional Writers Help You Connect

You need to know your industry and business inside and out to be successful. But using jargon and technicalities your readers don’t understand won’t help you connect with them. Sometimes it takes an outsider to help you accomplish that.

Readers who don't understand what you're writing about will likely stop reading and go check out a competitor's site. A professional writer knows how to produce quality content without using confusing, industry-specific jargon that your readers may not understand.

6. Your Time is Valuable

How long would it take you to write a relevant, compelling, and grammatically correct company blog post? Now think about what else you could do with that time!

One of the main reasons to outsource anything is to have more time to focus on the essentials – leading your team, satisfying your customers, or strategizing for your business. Delegating content writing to a professional frees up your valuable time.

Bottom Line

Creating compelling content for your business can be time-consuming. From boosting your content’s appeal and professionalism to saving you valuable time, hiring a content writer can benefit your brand and help grow your business. If you’re looking for a partner who can help you accomplish these goals, consider hiring a professional writer today. Impact Group Marketing offers affordable, customized content writing solutions. Our USA-based writers can create website content, press releases, case studies, blog and social media articles, and more. Contact us today for a FREE consultation or to learn more about our digital marketing services