Social media is now an integral part of people’s lives. But have you noticed that it has evolved over the last few years. Today, it’s less about simple status updates – and more about selling products and connecting with your target customers. By staying up on the latest social media trends, you can energize your marketing strategy, stand out among your competitors, and connect with your audience. So, what trends can you expect to see in 2022?
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Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales.
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Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...
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Paid Ads,
Paid Advertising,
Paid Search,
Paid Ads Management,
Paid Search Management,
Google Ads,
PPC,
Pay Per Clicks,
Leads,
Lead Generation,
AdWords,
Google Ads Management | Pay Per Click (PPC) Marketing,
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We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google A...
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A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.
Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
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Digital Marketing,
Marketing,
2019 Strategy,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
Traditional Marketing,
Website,
Social Media,
Reputation Management,
Digital Management,
Search Engine Optimization,
SEO,
PPC,
Paid Search,
Pay Per Click,
Content Writing,
Blog,
Website,
Paid Advertising Management | Search Engine Optimization (SEO),
Website Development,
Social Media Management,
Digital Marketing,
Digital Listings Management,
Reputation Management,
Social Media,
Social Media Paid Advertising,
Web & Creative,
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Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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Google Ads,
Paid Advertising,
Paid Advertising Management,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
SEO,
Search Engine Optimization | Pay Per Click (PPC) Marketing,
Digital Marketing,
Search Engine Optimization (SEO),
Social Media,
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Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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SEO,
Digital Marketing,
Paid Advertising Management,
Paid Advertising,
Search Engine Optimization,
Google Adwords,
Digital Advertising,
Evolve Impact Group,
Evolve,
Bryan,
College Station,
Texas,
Marketing | Search Engine Optimization (SEO),
Digital Marketing,
Social Media,
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As social media platforms and their users continue to evolve, your small businesses must be prepared for new developments and how they will change the ways your brand interacts with your audience. How will social media change in the months and years to come? Here are three expert predictions.
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Social Media,
Social Media Management,
Social Media Changes,
Evolve Impact Group,
Paid Advertising,
Facebook Advertising,
Digital Marketing,
Bryan,
College Station | Social Media Management,
Social Media,
Web & Creative,
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What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.
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