Impact Group Marketing Blog

Businesses of all sizes can use the following reliable ideas to generate leads. The key is testing and modifying them so they work for your customer base. Impact Group Marketing can help you with lead generation through our digital marketing services.

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Marketing is essential to creating and maintaining competition, demand, relevance, reputation, and more. Without it, your business won’t be successful and may not even survive. Impact Group Marketing is passionate about digital marketing and can help you market your business for success.

Wondering how much you should spend on your digital marketing budget? You’re not alone – it’s a common question for companies big and small. At Impact Group Marketing, we are passionate about digital marketing. So, how do you determine an effective digital marketing budget for 2023?

College students represent a huge demographic in the U.S. As a local business, you’ll have 4-5 years to develop marketing and branding specific to this college group. And Gen Z is a digitally native generation – they are always online engaging with peers, shopping, and consuming content. At Impact Group Marketing we have identified 7 effective strategies for reaching college students through the power of marketing.

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.

During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

Franchise marketing is the process and methods franchisors and franchisees use to grow their business. This type of marketing serves two purposes – to find new franchisees and to attract new customers on a local level. At Impact Group Marketing we have identified 10 franchise marketing tips you can implement for growth and success.