Blogging is one of the most effective content marketing strategies because it’s the part of your website you frequently update with new posts to keep readers engaged. Your blog content helps entice potential customers to your site and build your brand’s audience.

Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Maps. If you read our previous post, you know how to use your Google Business Profile.

If you want to market your business online or improve your search engine optimization, Google Business Profile is the most effective local marketing tool – and the perfect place to start.

Out-of-home (OOH) or outdoor advertising is a powerful business advertising method. Any advertising that reaches consumers outside their homes – billboards, vehicle wraps, street furniture, posters, etc. – helps you reach your target audience, raise brand awareness, and make an impact.

Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...

Businesses of all sizes can use the following reliable ideas to generate leads. The key is testing and modifying them so they work for your customer base. Impact Group Marketing can help you with lead generation through our digital marketing services.

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Marketing is essential to creating and maintaining competition, demand, relevance, reputation, and more. Without it, your business won’t be successful and may not even survive. Impact Group Marketing is passionate about digital marketing and can help you market your business for success.

Wondering how much you should spend on your digital marketing budget? You’re not alone – it’s a common question for companies big and small. At Impact Group Marketing, we are passionate about digital marketing. So, how do you determine an effective digital marketing budget for 2023?

College students represent a huge demographic in the U.S. As a local business, you’ll have 4-5 years to develop marketing and branding specific to this college group. And Gen Z is a digitally native generation – they are always online engaging with peers, shopping, and consuming content. At Impact Group Marketing we have identified 7 effective strategies for reaching college students through the power of marketing.