Impact Group Marketing Blog

A great blog post delivers solutions to your audience’s problems in a compelling and straightforward way. Establishing trust with your business is crucial to converting your readers into customers.

Marketing is essential to creating and maintaining competition, demand, relevance, reputation, and more. Without it, your business won’t be successful and may not even survive. Impact Group Marketing is passionate about digital marketing and can help you market your business for success.

During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!

Franchise marketing is the process and methods franchisors and franchisees use to grow their business. This type of marketing serves two purposes – to find new franchisees and to attract new customers on a local level. At Impact Group Marketing we have identified 10 franchise marketing tips you can implement for growth and success.

At Impact Group Marketing, our team is proficient in refining website pages, conducting keyword research, and creating successful ad campaigns. We can guide your organization through the Google Ad Grant process and ensure your website meets all the requirements, plan and set up your ad campaigns, or manage every step from start to finish.

Social media slowly slipped into our lives, little by little. Now, it’s the focal point for 7 in 10 Americans – almost twice as many as five years ago. And those users spend an average of nearly 2.5 hours on social channels every day. Most businesses have jumped on board the social media train – and it has revolutionized the way they do marketing. Is your business taking advantage of social media marketing?

What’s an effective way to boost brand exposure and increase your revenue? Become a social media influencer! Influencer marketing works – and it’s a powerful way to advertise, keep your audience engaged, and make a profit.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly ...

How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional net...

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram.  And there’s more! The world of social media continues to evolve and change and can be overwhelming at times, especially for small businesses who feel like they already have more to do than they can handle with the time and resources that they have.