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At one time, artificial intelligence (AI) was something that only big corporations with massive budgets could implement into their marketing strategies. Today, that’s no longer the case. Thanks to more affordable and easy-to-use tools, small businesses can take advantage of the benefits AI provides to streamline their marketing efforts, save time, and make smarter decisions. 

The way people search the internet is changing, and it’s changing fast. Rather than scrolling through pages of links, more users are relying on AI-powered tools, such as Google’s AI overviews and voice search, to get quick answers to their queries and find reputable businesses. What does that mean for you, as a business owner? When your target audience searches for the products and services you offer (especially local searches), it’s essential for your name to show up in the AI-generated resu...

You’ve probably seen it in headlines, TikToks, and maybe even your competitors’ content strategies: ChatGPT and AI tools are no longer “the future,” they’re here and everywhere. But what does that actually mean for your small business?

While your website looks great and ranks well in search engines, if your contact forms aren’t functioning properly, you could be losing valuable leads and not even realize it. No matter how well-designed your site is, it won’t do you much good if prospects can’t reach you. A minor glitch, outdated code, or issue with email delivery; errors with your contact form can cause a lot of frustration for clients — and cost you potential business.

In the competitive and evolving world of digital marketing, businesses are constantly searching for the most effective strategies to reach their target audience. Google’s Performance Max ad campaigns have recently emerged as a promising solution, offering a streamlined way of optimizing ad performance across multiple platforms. But there’s a pressing question that all business owners are asking: Are Performance Max ads right for my business?

Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.

Impact Group Marketing is announcing the launch of the new website for Black Wolf CDL Training Center! Reach out today to learn more about Impact Group Marketings Web Services.

This blog post shares 9 tips to improve your website content and user experience. By implementing these tips, such as improving page speed, using clear calls to action, and including engaging images, you can increase your website's success and attract more customers.

Capacity for Justice promotes equity in criminal justice. Explore their user-friendly website, built by Impact Group Marketing, for resources and online courses focused on empowering marginalized communities.

Whether you realize it or not, you encounter some form of AI every day. Statistics show that only 33% of people know they use AI daily. But in reality, nearly 77% actually use AI technology – not once but multiple times a day.