The millennial generation, defined as people born between 1982 and 2002, now makes up 25% of the U.S. population. This generation is larger than the Baby Boomers (born between 1946 and 1955) and three times larger than Generation X (born between 1961 and 1981). They spend approximately $1.3 billion a year on goods and services and this number continues to grow each year. Here are a few more interesting statistics that are important for small businesses to keep in mind.

Did you know that 79% of American adult internet users have a Facebook account? 78% of these users log in daily, and 55% of those daily users log in more than once a day. Usage of other social media sites, particularly Pinterest, Instagram, and Twitter, is also quickly growing. To think about these statistics in a different way, this means that the vast majority of your customers, both current and potential, are using Facebook at least once a day. In order to reach them, your business must have ...

This past week, Facebook announced that they now have over TWO BILLION users. To put this enormous number in perspective, that’s about 27% of the entire world population. In the United States, 79% of American adult internet users have a Facebook account. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Usage of other social media sites is quickly growing as well. 32% of...

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...

We mentioned this statistic in an earlier blog post, but it’s worth repeating. Every SECOND, 40,000 people perform a Google search. Many of these people are potential customers searching for your business! A 2016 study found that 95% of all U.S. consumers used the internet to search for a local business at least once in the past year. 53% did so at least once a month, 38% did so at least once a week, and 11% did so every day.

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...

Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.