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Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising.

Did you know that most potential customers learn about your business by doing an online search? So, what happens when they find you online and decide to visit your physical location only to discover you’ve moved, or your hours have changed and you’re not open? Chances are they’ll turn to a competitor and you’ll lose a customer.

In today’s e-commerce world, negative reviews seem to come with the territory. With all the built-in, on-site rating and review features at their fingertips, it’s often easy for customers to leave a negative review. Do you know what’s worse than a bad review, though? Not responding to it!

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...

One of the questions we’re frequently asked is, “How often do I need to update my blog?” There’s honestly no right answer to this question – some people say daily, others say weekly or monthly. What really matters is that you establish an expected schedule and then stick with it. Consistency is more important than frequency.

In our ever-changing digital world, it may feel impossible to keep up with the times. New websites are constantly being launched causing online competition to increase. SEO strategy is important because search engines, like Google, expect websites to meet specific requirements. By knowing and implementing the latest SEO trends, you’ll be able to promote and advertise your business more effectively.

Imagine it’s the middle of winter and your heater suddenly stops working. What do you do? Dig out the yellow pages and look up a repair company? Of course not. You search Google for heating repairs in your city and, in seconds, you have a complete list of companies to choose from…and reviews that help you make the best choice.

If you’re looking for a way to increase your online traffic flow, you’re not alone. It’s common to occasionally notice a slump or even a decline in the amount of traffic your website receives. Or maybe your traffic flow is good, but you’re looking for ways to make it better and increase the organic traffic you get from Google. These five essential SEO tips will boost traffic on your website and help you become an organic powerhouse.

Let’s say you’re about to make a big (or even small) purchase. What’s one of the first things you do? If you’re like most people, you probably look up reviews online. Because who are you going to trust more…the salesperson who makes a profit on your purchase or the honest reviews of people who’ve already bought the product or used the service?