Impact Group Marketing Blog

Businesses of all sizes can use the following reliable ideas to generate leads. The key is testing and modifying them so they work for your customer base. Impact Group Marketing can help you with lead generation through our digital marketing services.

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...