What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.
Read More
If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!
Read More
04 Aug, 2021
|
SEO,
Web Design,
Tags,
Sitemap,
Readable,
Mobile-Friendliness,
Search Engine Optimization,
Website Design,
Website Builder | Impact Group Marketing,
Search Engine Optimization (SEO),
Web & Creative,
Website Development | 0 Comments |
The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.
Read More
When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO.
The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.
Read More
In our ever-changing digital world, it may feel impossible to keep up with the times. New websites are constantly being launched causing online competition to increase. SEO strategy is important because search engines, like Google, expect websites to meet specific requirements. By knowing and implementing the latest SEO trends, you’ll be able to promote and advertise your business more effectively.
Read More
SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.
Read More
A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.
Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
Read More
21 Dec, 2018
|
Digital Marketing,
Marketing,
2019 Strategy,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
Traditional Marketing,
Website,
Social Media,
Reputation Management,
Digital Management,
Search Engine Optimization,
SEO,
PPC,
Paid Search,
Pay Per Click,
Content Writing,
Blog,
Website,
Paid Advertising Management | Search Engine Optimization (SEO),
Website Development,
Social Media Management,
Digital Marketing,
Digital Listings Management,
Reputation Management,
Social Media,
Social Media Paid Advertising,
Web & Creative,
Content Writing | 0 Comments |
Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
Read More
12 Nov, 2018
|
Google Ads,
Paid Advertising,
Paid Advertising Management,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
SEO,
Search Engine Optimization | Pay Per Click (PPC) Marketing,
Digital Marketing,
Search Engine Optimization (SEO),
Social Media,
Social Media Paid Advertising | 0 Comments |
Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.
Read More
22 Jun, 2018
|
Websites,
Website,
Website Design,
Website Development,
Website Re-design,
Evolve Impact Group,
Evolve,
Search Engine Optimization,
Social Media,
Social Media Management,
Digital Marketing,
Bryan,
College Station,
Texas | Search Engine Optimization (SEO),
Website Development,
Digital Marketing,
Web & Creative | 0 Comments |
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
Read More
30 May, 2018
|
SEO,
Digital Marketing,
Paid Advertising Management,
Paid Advertising,
Search Engine Optimization,
Google Adwords,
Digital Advertising,
Evolve Impact Group,
Evolve,
Bryan,
College Station,
Texas,
Marketing | Search Engine Optimization (SEO),
Digital Marketing,
Social Media,
Social Media Paid Advertising | 0 Comments |