Impact Group Marketing Blog

What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.

Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read ...

As a small business owner, startup costs are a concern and it’s important to be financially responsible. However, cutting corners when designing your marketing materials can be a costly mistake. Quality graphic design requires a creative expert. A professional graphic designer will know the best approach to sharing your business information with your potential customers. Here are five reasons why you should rely on a professional graphic designer for your marketing materials.

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.

We're excited to announce a new website for Thielemann Construction in Brenham, Texas. Thielemann has over 60 years of experience and has earned the reputation as one of the premier custom homebuilders in Washington County. Their website includes an extensive Idea Gallery and Showcase Gallery where you can browse images of past Residential, Commercial, Barndominium, and Remodel projects.

Evolve Impact Group recently launched a new website for Chasing Tails Mobile Veterinary Services in College Station. Chasing Tails is a unique veterinary practice offering house call veterinary services, mobile vaccination clinics and pet sitting services to Bryan/College Station and the surrounding area. More information about their practice can be found online at http://www.collegestationveterinarian.com.

Creating the perfect design for your next marketing project isn’t enough to ensure a perfect final product. You must also consider what type of paper to use. Often, people incorrectly assume that choosing the highest quality paper available in their price range is the way to go. Instead, you should use the most appropriate paper for your specific project

Here at Evolve Impact group, no printing job is too small or too large! We can cover everything from your child’s birthday invitations to your company’s entire print media campaign. But regardless of the size of your job, it’s important that you design and save your files in a way that will ensure that you achieve quality results. Here are a few tips.

Social media usage is at an all-time high and is continuing to rise. In the United States, 79% of American adult internet users have a Facebook account. 78% of these users log on daily, and 55% of those daily users log in more than once a day. If your business has a Facebook account, you’ve taken the first step towards maximizing your social media advantage. However, the average internet user has 5.54 social media accounts. Your business should be using more than just Facebook to reach your tar...

The millennial generation, defined as people born between 1982 and 2002, now makes up 25% of the U.S. population. This generation is larger than the Baby Boomers (born between 1946 and 1955) and three times larger than Generation X (born between 1961 and 1981). They spend approximately $1.3 billion a year on goods and services and this number continues to grow each year. Here are a few more interesting statistics that are important for small businesses to keep in mind.