Impact Group Marketing Blog

In previous posts, we have highlighted the importance of a social media presence for your business. Facebook recently announced that they now have over TWO BILLION active users. Social media can be a valuable tool to build your brand’s reputation if used correctly. It can also negatively impact your brand’s reputation if used incorrectly. To make an impact, it’s useful to remember that social media activity involves both posting engaging content and responding to those who reach out to you.

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...

In each of the following scenarios, how likely are you to rely on an internet search, at least in part, to help find the right business for the job? Your hot water heater isn’t working. A new driver rear-ends you on the way home from work and you need a reputable body shop. You and your two pit-bulls are looking for a pet-friendly apartment complex. You want to take your new fiancée out for a nice dinner while on vacation. More than likely, for each of these situations, Google is a part of the ...

We mentioned this statistic in an earlier blog post, but it’s worth repeating. Every SECOND, 40,000 people perform a Google search. Many of these people are potential customers searching for your business! A 2016 study found that 95% of all U.S. consumers used the internet to search for a local business at least once in the past year. 53% did so at least once a month, 38% did so at least once a week, and 11% did so every day.

Social media can be a powerful tool for your business to reach a large audience. Here are a few reasons why more small business owners are using a social media manager to help reach millions of potential customers.

On September 30th, 2016, representatives of Evolve Impact Group, an Aggie owned and operated marketing group in Bryan, Texas, announced that they have acquired PrintDuo, one of their former printing partners.  PrintDuo was formerly owned by Kelly Han and Erin O’Neal. This hometown print shop combined the quick, convenient, and cost-effective service often associated with large online printing companies with the attentive and courteous customer service only a local business can provide. Their...