Impact Group Marketing Blog

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Kelsey Lee, Graphic Designer!

As a small business owner, startup costs are a concern and it’s important to be financially responsible. However, cutting corners when designing your marketing materials can be a costly mistake. Quality graphic design requires a creative expert. A professional graphic designer will know the best approach to sharing your business information with your potential customers. Here are five reasons why you should rely on a professional graphic designer for your marketing materials.

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.