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With digital marketing making monumental leaps over the past few years, it’s easy to assume that printed materials are a thing of the past. But savvy business owners know that blending print and digital marketing creates a more powerful strategy. Tangible materials like brochures and flyers still hold a special kind of influence. At Impact Group Marketing, we help small businesses find the smartest ways to connect with customers — and sometimes, that means putting ink to paper. Here’s why pri...

Even in today’s digital age, print materials still play a large role in branding, marketing, and customer engagement. From business cards, brochures, banners, or custom promotional materials, the right printing partner can make all the difference. Choosing a local printing partner offers distinct advantages that go beyond just getting high-quality prints, it means working with a team that understands your business.

Even in our digital age, printed materials still play a vital role in building your brand, engaging your customers, and driving sales. Whether you’re launching a new business or looking to refine your marketing strategy, investing in high-quality business printing materials leave a lasting impression on clients and help establish credibility. Here are 5 business printing assets you need for your business, and where to find them.

In the realm of printing, industry-specific terminology like bleed, CMYK vs RGB, and paper weight can be overwhelming. However, mastering these concepts can significantly enhance the quality of your print marketing materials. Here are crucial printing tips to help you navigate the intricate world of print production:

Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.

Print marketing is essential for small businesses to grow their brand. A survey shows that 4 out of 5 small businesses credit print services for brand growth, and 85% of consumers prefer professionally printed materials. Impact Group Marketing offers affordable print solutions for business cards, brochures, and flyers to attract customers and increase brand visibility.

An effective marketing campaign aims to get information about your service or product in front of the people who need or want what you're offering. Understanding the difference between traditional and digital marketing allows you to choose the best option for your business. Contact Impact Group Marketing to learn more about our top-quality services!

Digital printing transfers digital images directly onto various media – paper, card stock, fabric, canvas, etc. Since there are no printing plates like traditional or offset printing, digital printing is an excellent and cost-effective option for customers who don’t need to mass-produce anything. Impact Group Marketing has a full-time, professional production team that provides in-house digital printing services that can take your business to the next level.

Impact Group Marketing has officially moved into our new College Station office located at 3998 Harvey Road. We are excited to have a larger space with collaboration rooms and a dedicated printing area to meet our growing company’s needs.

We recently launched Impact Group Training as a way to provide our clients and future clients personalized training solutions. Impact Group Training has the background and expertise in educational technology and instructional design to help custom-design and deliver the training materials you need.