Impact Group Marketing Blog

Initially, Trinity Training & Development approached us about redesigning the Front Line Leadership Program course materials. Their previous experience with other marketing agencies left them disappointed and disillusioned, so they were reluctant to try marketing again. It didn’t take us long to earn their trust. Now, Impact Group Marketing handles all aspects of their digital marketing, including graphic and website design, Google Ads, content writing, and printing. Since partnering with ...

Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer. Read the Full Case Story

Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year. Read Full Case Study

When Integrity Urgent Care launched their first clinic, they tried to keep costs down by doing their own marketing. They tried for months to land on Google’s coveted first page but quickly realized they needed a digital marketing specialist to take over. After partnering with Impact Group Marketing, Integrity jumped to the top spot of the first page almost overnight! Six clinics later, Integrity Urgent Care has grown faster than they ever thought possible. Read Full Case Study

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

Since almost half of all searches on Google are from people looking for local information, you can’t ignore local SEO and listings. You definitely need to take advantage of Google My Business. It’s the best free website traffic generator because it: • Is easy to set up your listing…and it’s free! • Ensures you show up in searches relevant to your business and location • Drives traffic to your website and place of business • Increases your visibility exactly when users are looking fo...

Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential. Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results. Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your websi...

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...