Impact Group Marketing Blog

Here at Impact Group Marketing, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Impact Group Marketing. Learn more, firsthand, from the people who have found a home here. Let's welcome Marissa Daum, Junior Account Executive!

What do you need for social media marketing to work for your company? You need people to market to! But growing a social media following takes a lot of work. Growth doesn’t happen overnight for most companies, but there are some practical ways you can help build a thriving online community. Here are 8 effective ways to grow your social media following:

Social media marketing is a powerful tool that can help you increase brand awareness, grow your business, communicate with customers, and drive traffic to your website. In fact, 97% of small businesses use social media to reach new customers (hopefully, you’re one of them!). However, 85% of business owners admit they’re not sure which social media tools they should be using. It’s not enough just to have an account; you need an active social media presence if you want to reap all the incredibl...

Aggie owned and operated JM Jeeps specializes in the repair and customization of CJ-7, CJ-8, TJ & YJ Jeeps. They can help you customize your Jeep with bumpers, lights, lift kits, tires, and stereo systems. They also have an inventory of CJ-7 and CJ-8 Jeeps for sale and will even help you sell your Jeep. The website we built for JM Jeeps makes it easy to browse their inventory and find the Jeep that is right for you! Look at some of the previous work they have done and find out more about the...

Are you wondering what “mobile-first indexing” even means? Simply put, it means that Google considers the mobile version of your website to be the primary version! Did you know that over half of all website traffic worldwide is generated through mobile phones? Now that most people use their phones to browse the web, it’s crucial that your website is mobile-friendly.

eRequest LLC, started in 2006, is an industry leader, innovating a wide range of solutions for managing Release of Information, CMS Audits, Online Patient Requests for and Access to Medical Records, and Online Submission and Digital Delivery of Disability Forms. Their solutions are available for in-house implementation and outsource services with revenue sharing.

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...

It’s true that there have been significant changes in digital marketing over the last few years. These changes have led some people to believe that email marketing is possibly dead and certainly not as effective as it once was. This belief couldn’t be further from the truth! Email marketing is still the most powerful way to connect with potential leads and convert them into customers. In fact, it consistently beats out all other marketing channels in many ways, including ROI! (more about thi...

Content that is fresh and updated regularly not only improves the SEO of a website, it also drives traffic and improves website authority on search engines. Any form of media that shares information and (hopefully) boosts traffic to your site is considered content. Examples include blog posts, videos, infographics – any kind of media you put online that is informative and helpful to users. Your website’s content should answer customer questions, share news, or provide relevant information ...

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.