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Content is the key to getting more traffic, building credibility, and developing your brand. And your content is a direct reflection of your business. If your content (including website content, press releases, blogs, and case studies) isn’t professional and coherent, readers won’t read it – and you may lose their trust in your company. Impact Group Marketing supplies six reasons you should hire a content writer.
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Social media is now an integral part of people’s lives. But have you noticed that it has evolved over the last few years. Today, it’s less about simple status updates – and more about selling products and connecting with your target customers. By staying up on the latest social media trends, you can energize your marketing strategy, stand out among your competitors, and connect with your audience. So, what trends can you expect to see in 2022?
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Your web pages must load quickly and smoothly if you want to reduce your bounce rate, boost your search engine rankings, and increase user experience (UX). Read more for a few statistics that show how essential it is to optimize your page speed.
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Juan builds beautiful cabinets and doors and has over 30 years of experience designing and installing custom cabinets and doors in the Brazos Valley. His old website was a single-page Wix website. The new site includes a gallery and separate pages for Doors & Cabinetry.
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What (exactly) is duplicate content? And more importantly – how can you find and fix it? While this is a fairly common issue, it can also be a little confusing. What is duplicate content? Content that appears on the internet in more than one place is called duplicate content. The “one place” is defined as a location with a particular website address (URL). You have duplicate content if the same content appears at more than one web address. Even if the content isn’t identical, it may st...
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Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.
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Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...
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A search engine friendly website is a must-have for any digital marketing plan, but frequent website updates are also needed. A recent blog post discussed specifically how blog posts can help boost the SEO of your website. Fresh content also increases your authority potential, gives you more opportunities to highlight keywords, and leads to more frequent indexing with search engines.
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Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly ...
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