2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

Since almost half of all searches on Google are from people looking for local information, you can’t ignore local SEO and listings. You definitely need to take advantage of Google My Business. It’s the best free website traffic generator because it: • Is easy to set up your listing…and it’s free! • Ensures you show up in searches relevant to your business and location • Drives traffic to your website and place of business • Increases your visibility exactly when users are looking fo...

Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential. Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results. Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your websi...

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...

COVID has changed the way we do many things, and in an effort to keep band members and concert goers safe, Director’s Assistant developed a wide variety of Personal Protective Equipment. Whether it is the blow hole mask, bell covers, flute shield, aerosol bag, flute foot covers or more common PPE, they can accommodate your needs. All of their products are proudly made in the USA, and they also offer bulk discounts and non-profit pricing.

HomeSpark Care provides non-medical, in-home care services for your loved ones in the Brazos Valley. Bringing a caregiver into your home is a big decision! HomeSpark understands this and wants to help you make the best possible choice for you and your loved ones. Each of their caregivers are professionally trained, and they can help you assess your loved one’s needs and create a personalized care plan to give you the peace of mind you deserve. They offer a variety of in-home non-medical home ca...

When you’re looking for a printer for your personal or business needs, you have a multitude of options. In fact, if you search Google for “printing company,” you’ll get over 12 million results – including local printing companies as well as national and regional printers. So, how do you choose a printing company you can trust to print your materials right – the first time? Let’s look at 5 reasons you should partner with a local printing company:

The holiday season is upon us, and now is the time to take advantage of the season of giving and make sure your nonprofit organization is making an impact. Is social media one of the tools in your fundraiser’s toolbox? If not, now is the time to add this valuable tool to your collection! How can social media benefit your nonprofit? • Social media is a cost-effective way to reach a broad audience and tell your organization’s story. • You can connect with your supporters and increase awar...

Ashley Cooke started Amamus Photography to capture her clients’ uninhibited personality and create personalized art for their home. She is a portrait photographer focusing on senior portraits and family photography in northern San Antonio. Each photograph represents a singular moment in time. Within the setting and outfit choices, under the composition and editing process, her hope is to capture a person, or family’s, personality and to help them shine in an authentic way. More than seeing how...